ALL COLOURS FADE OVER TIME (VEGETAL OR CHEMICAL).
The aggravating factors are:
- Environmental factors
- Frequent and inappropriate shampooing
- Heated appliances
- Aggressive products
PIGMENT DEGRADATION OCCURS THROUGH :
- OXIDATION: Pigments can undergo oxidation due to exposure to air, UV rays and pollution (production of free radicals).
Oxidation is possible because many factors open up the scales.
- DETACHMENT: When the bonds between the pigments and the hair structure (cuticle or cortex) are weakened, the pigments can detach from the hair.
THE SOLUTIONS ARE:
- Incorporate anti-oxidants
- Incorporate UV filters
- Coating the hair
- Protect hair from heat
- Use gentle products specially adapted for coloured hair
The PROTECT COLOUR range protects coloured or highlighted hair for 6 weeks. The shine and intensity of the colour is preserved! A professional range that is protective, sensorial, organic and effective.
(1) Dario et al. - 2013 - Efficacy of Punica granatum L. hydroalcoholic extract on properties of dyed hair exposed to UVA radiation
(2) Sun et al. - 2022 - Effects of Natural Polyphenols on Skin and Hair Health - A review
(3) Holman et Kurouski - 2023 - The effects of sun exposure on colorant identification of permanently and semi-permanently dyed hair
(4) Schlosser - 2004 - Silicones used in permanent and semi-permanent hair dyes to reduce the fading and color change process of dyed hair occurred by wash-out or UV radiation
(5) Dario et al. - 2015 - Effects of solar radiation on hair and photoprotection